What is MILC?

Information and entertainment unite the world. Millions of hours of quality video content is created every year, yet the current process for licensing and distribution is so archaic that much of it is left collecting dust in storage rooms.

Content creators, buyers, and distributors still operate in offline regional environments making discovery, networking, negotiating deals, and transacting commercials slow and inefficient ordeals that unnecessarily raise costs 30-50%, if not more.

The MILC Project will solve four fundamentally important challenges of the global media industry: Global availability of all Video Content, Discovery process for Buyers, Complex licensing for the entire industry, and Early feedback from its audience.

And for the first time, MILC will build a bridge between the audience and the content creators, buyers, and distributors. This connection will allow the audience to directly impact and receive benefits from the creation & distribution of quality new content.

Download WhitepaperDOWNLOAD WHITEPAPER

Established brand in high quality media

Welt der Wunder TV has operated for decades in the second largest TV market in the world, Germany. We broadcast, produce and market high-quality content. We have an established network with all globally leading content providers, TV stations and other media platforms and positioned ourself in the center of the professional media industry. The many years of experience in international license sales and the knowledge of the needs of content producers and customers build the basis of the sales processes depicted in the MILC platform.


Welt Der Wunder TV’s Media Content Library was valued by Ernst & Young at €48,000,000 in November 2020.
It has been Nominated for the Grimme-Award and German TV Award. And it has won the Bavarian TV Award.
Founded in 1996, Welt der Wunder has 25 Years of experience in the Media Industry.
The number of monthly users is: 15 Million monthly viewers via TV broadcasting, and 5-10 Million monthly online viewers.

MILC Platform Features

Content Licensing

Content Licensing

Content Management

Content Management

Content Marketing

Content Marketing

Content Distribution

Content Distribution

AI-Subtitling

AI-Subtitling

Governance

Governance

Audience Participation

Audience Participation

Video Player

Frame-by-frame Video Player

Token Value Capture

Platform Usage

Platform Usage

The demand for the MLT Token will be increased with the growth of the MILC Platform

Direct Access

Direct Access

Providing users with direct access to creators and the opportunity to play an active part within the whole production chain

Token Burns

Token Burns

All purchases paid with the MLT Token on the MILC Platform will result in 0.5% of the total amount being burnt

Buybacks

Buybacks

Purchases paid with FIAT converts into MLT Token. A MLT Token buyback from the market is executed

Token Utilities

Payments

Payments

To obtain a content license, MLT is needed as payment medium to sign the license

Governance

Governance

Community votings/evaluations of early content lead to MLT rewards payouts

Launchpad

Launchpad

MLT holders can participate as investors in the Launchpad projects on the MILC Platform

Staking

Staking

To reward token holders and the Community, MILC will launch staking programs to earn interest on their tokens.

Token Distribution

The Token Distribution is made to make sure as much as possible goes back to the Investors and the Community. A Marketing and Liquidity Fund has been allocated to give the MLT token a good launch in terms of Liquidity and Marketing.

Token Distribution
Team 20 000 000
Advisors 10 000 000
Private Sale 57 000 000
Public Sale 3 000 000
Marketing & Liquidity 56 000 000
Foundation Reserves 35 000 000
MILC Swap 19 000 000
Total Supply 200M MLT
Initial Circ. Supply 30.5M MLT

MLT Token Tracking

MILC ROADMAP

2017 Q4/2018 Q1-Q2

Project Establishment together with SwissTXT

Official Whitepaper Release

Development-start of the MILC Platform

Preparation of WdW content for platform usage

2018 Q3-Q4

Implementation of the developed technology by WdW and SRF

Initial version of the MILC Platform ready

MILC used internally by WdW and SRF

First online publishers can access and incorporate content

2019 Q1-Q4

Development of the MILC platform

Development of advanced features

AI implementations

Automated translation of content

2020 Q1-Q4

Development of Official version

Open Store system development

Blockchain implementation and optimizations

2021 Q1

Open Store UI development

Implementation of Online trade functionality

Website and Whitepaper improvements

Start of fundraising

Marketing launch

2021 Q2

Public Sale (IDO)

Listing on exchanges

Expansion of technical staff for 24/7 operations

2021 Q3-Q4

Staking start on MantraDAO & Ferrum

Preview and Announcement Platform Design

Launch of the Official MILC platform

WdW TV will supply the MILC platform with around 20,000 of its own program assets

Launch the MILC platform to non-industry customers

Enabling Governance for MLT token holders

Enable producers to distribute parts of their promotion budget (P&A) to MLT token holders

2022 Q1-Q4

Launch MILC as an Event location

Launch the MILC Marketplace for user-generated content, e.g., YouTubers and non-professionals

Enable advertisers to book space on interested content platforms via the MILC platform

Enable TV-stations to offer and market their own free advertising space

Milc Logo

MILC TEAM

Hendrik Hey

Founder & Managing Director

Eugen Nussbaum

Business Director

Esther Hey

Esther Hey

Head of Sales

Sandra Leinfelder

Sandra Leinfelder

Online Editor

Anna Vogt

TV Editor

Kosta Gerodimos

Technical Director

Theo Theodoridis

Web Developer

Ilya Bychkov

Ilya Bychkov

Web Developer

Kadir Ozan Bahar

Kadir Ozan Bahar

Software Developer

Manuela Peter

Manuela Peter

Management Assistant

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Gabriele Franz

Accounting / Controlling

René Salzmann

Rene Salzmann

Accounting / Controlling

Andreas Aschenbrenner

Project Management

Holly Hey

Holly Hey

TV Editor

Daniela della Schiava

Daniela della Schiava

Director Marketing

Regina Sporleder

Regina Sporleder

Director Sales

Bischl Christian

Christian Bischl

Accounting / Controlling

Richard Flynn

Senior Licensing Manager

Martin Jessel

Project Management

MILC Partners & networks

On-Chain Partner

Off-Chain Partner

MILC BOARD OF ADVISORS

Helmut Rebstock

Co-Founder and Chairman

TGOOD

Helmut is a specialist in field of electric power distribution. He created successful ventures in China and Europe. His work-life is based on entrepreneurial experience exclusively in China since 1998. Past corporate life in EE research (MIT), strategic planning (communication systems) and marketing of industrial goods (European high-speed rail technology).
Daniel Benninger

CEO a.i. und Verwaltungsrat

SWISS TXT AG

Since more than 10 years, he is an expert in Information& communication technology. Daniel’s experience is a connection of practical, enterprise work and university research based in Lucerne University of Applied Science, where he is a lecturer.
Robin Ribback

Innovation Manager - R&D Networks - ict Projects

SWISS TXT AG

Over 25 years of experience in IT, cloud services, online media and broadcasting. His main scope is business& product development. Since a year, he is an Innovation Manager in SwissTXT.
John Patrick Mullin

Founder and Council Member of MantraDAO


John Patrick is a FinTech entrepreneur, tokenization expert, and educator, and started his career in investment banking at Guotai Junan Securities. He then was a founding team member and Managing Director of trade.io.
As an educator, he has spoken at leading universities across the world, including Harvard, London Business School, and Peking University.
Yuriy Kovalev

Founder and CEO at Zenfuse


Seasoned entrepreneur with years of experience in team leadership, product development, and marketing. Yuriy's passion for code, design, and trading has brought to fruition his vision of Zenfuse, the revolutionary cryptocurrency trading platform.
Lester Lim

Founder & CEO, x21 Digital


Lester is the Founder of X21 Digital and a veteran digital marketing entrepreneur and leader in startup incubation. He has incubated and advised great projects via his immense resources & connections in the blockchain space.
He is also an Incubator/Strategic Advisor to Blank wallet, DAOventures, PolkaFoundry, Oddz, Pinknode and more.
Khalfan Saeed Al Mazrouei

Khalfan Saeed Al Mazrouei

Founder & Consultant


Khalfan joined the Ministry of Information Abu Dhabi in 1981 as a General Manager. In 1988, he was appointed as Undersecretary for the Private Department of HRH Sheikh Zayed bin Sultan al Nahyan.
Khalfan is a Business Development expert and the founder of Emirates Consulting Group, Royal Emirates Sports Academy, and Frontier Works Organization. He is also consulting at Huawei Middle East, Shield Capital Advisors, and Orix Corporation.
Dominik Swierkot

CMO, Ferrum Network


Dominik is a professional social media and marketing expert with proven track record of growing organic communities. As the CMO at Ferrum Network, he has helped them grow into becoming one of the most promising projects within the DeFi segment.
He has a background as an IT infrastructure engineer at Bunnyfoot, as a Marketing and PR manager at Blockstate and DIA, and as a Founder of Domsmedia.
Farrukh Ahmed Shaikh

Co-founder & CFO, Gather Network


Farrukh is an investment and financial professional who previously worked for KPMG and Grant & Thornton. During his career he was involved with audit and advisory for the middle eastern region’s largest players. Later he joined the evolving world of cryptocurrency as a derivatives trader. He is currently the the CFO and Co founder of Gather.Network, a blockchain based digital monetization platform.

MILC Strategic Investors